Nutters Everyday Naturals is a health and wellness retailer with 25 locations across western Canada.
Each year Nutters features a new Christmas Tray Flyer, each with its own theme. Below you will find some of my favourites. Along with the yearly flyer, signage and labels are made to match the theme.
Nutters 40th Anniversary Christmas Collection (2022)
The 40th Anniversary Christmas Collection Flyer (2022) remains my favourite to date. Every cover from previous years dating back to 1988, was used in the collage background of the anniversary flyer. The covers were given a subtle fade to let the Christmas Trays and true stars of the flyer shine. It was quite the challenge to align covers in such a way that each one would be visible on at least one page.
2023's Christmas theme had a focus on Christmas cookies and the use of the colour teal. Santa's little helpers assisted in sharing how wonderful the treats provided by Nutters truly are.
2021's design was inspired by polaroids and gift tags and focusing on the use of deep Christmas reds and greens.
These Christmas labels are placed on each Tray for easy identification. The Santa design was created to be a more generic Christmas option to accommodate the addition of new trays or substitutions not featured in the flyer.
2024 was the first year Nutters offered Valentine's Trays. While they did not receive their own flyer feature, they did receive a dedicated digital marketing campaign through email and social media channels.