Nutters Everyday Naturals is a health & wellness retailer with 25 locations across western Canada.
After working with the brand for 6 years I wanted to explore some different visual elements while still using many of the elements within the brand identity such as the leaves, script font and colours. I wanted to challenge myself to showcase the brand in a more minimalist way and focus messaging around brand's tagline "Healthy Living Starts Here".
Social Media Banner Image
Brand Awareness Poster
The more I explored the tagline of "Healthy Living Starts Here", the more I wanted to know about what that line really means to customers. Living a healthy lifestyle can mean a wide variety of things depending on who you ask. Everyone values aspects of their health differently, so why not build a brand awareness campaign focused on what it means to "Live Healthy" and why shopping at Nutters could be your first step to a healthy lifestyle.
I started by narrowing down a few key values among people whom embrace the health focused lifestyle including, physical fitness, mental wellness, nutrition & diet. These categories could then be broken down further to create targeted campaign messaging & imagery.
Early explorations of the "What is Healthy Living" campaign included imagery that could appeal to a variety of demographics.